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BIO

Professional Profile

Kelly Price Headshot

I’m an entrepreneur, founder, investor, executive producer, speaker, and leadership coach with over 35 years of experience building businesses, empowering people, and leading with purpose.

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I launched my career in the automotive industry in 1990 and started my first company in 1996, eventually growing one of the most respected names in claims administration and F&I products and services. That journey taught me the power of culture, service, and innovation, and I’ve carried those lessons with me into every venture since.

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In 2018, I founded the Changing Lives Foundation, where I proudly serve as Chairman of the Board. Our mission is simple but deeply personal: to help individuals and families who are navigating catastrophic loss. This work fuels my soul and keeps me grounded in what truly matters.

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In 2024, I came out of retirement to launch the Reset Medical and Wellness Center in Strongsville, Ohio, after experiencing the life-changing impact of Neuro Sympathetic Reset (NSR) treatment within my own family. Today, I continue to serve as the Founder and Board Advisor, helping expand access to innovative, trauma-informed care for people battling anxiety, PTSD, and chronic stress.

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I’m also a partner and co-founder of Driven Capital Partners, an investment firm where I collaborate with my business partner to back high-impact ventures that align with our shared values of growth, innovation, and community. I love supporting passionate founders who are building something meaningful—and helping them turn big ideas into sustainable, purpose-driven businesses.

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Beyond entrepreneurship, I speak and coach on leadership, personal growth, and legacy. I’ve had the privilege of serving as an Executive and Associate Producer on several media projects that shine a light on hope, healing, and resilience. I also sit on multiple boards, where I offer strategic guidance on culture, impact, and long-term vision.

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At the heart of it all, I believe success is measured not just by what we build, but by the lives we impact. My purpose is to lead with intention, to serve with love, and to leave a legacy of transformation and faith.

Leadership & Experience

Startup & Growth Initiatives

Captive Insurance Management

Mental Health Initiatives


Producer (Documentary/Film)

Strategic Planning

Non-Profit Management

Trainer, Speaker & Coach

Culture Development

Business Consulting

Change Management

Project Leadership

P & L Management

Process Improvement


Leadership Development

Employee Recognition

Due Diligence & Analysis

Employee Recognition & Retention

 

Maxwell Leadership Certified Team Member

2020 - 2022

Portfolio Holding, Inc.

Executive Vice President, Strategic Ventures

​Focused on mergers, acquisitions and development of adjacent business opportunities for alignment and growth initiatives to increase the overall size and nimbleness of the company.

2020 - Present

Driven Capital Partners

Co-Founder

A joint venture formed to invest in and consult with growth-oriented companies focused in areas related to automotive, administration, insurance, and technology.

1996 - 2020

National Automotive Experts/NWAN, Inc. 

Chief Executive Officer/Founder

Led and motivated the growth of the company from a startup third-party administrator to being one of the most innovative and client-driven administrators in the nation. Created products that revolutionized the industry. Company was acquired by Portfolio Holding, Inc., an Abry Partners company, in 2020.

2016 - 2020

Imprise Insurance 

President/Founder

Created one of the first insurance captives in the State of Ohio to provide creative and wealth-building solutions for clients nationwide. Company was acquired by Portfolio Holding, Inc., an Abry Partners company, in 2020.

1990 - 2001

Sunnyside Automotive 

Vice President 

(Remained a Consultant through 2006)

Led the dealership group in all areas related to finance and insurance products. Created, implemented, and facilitated all corporate training for sales, finance, service, and management. Managed the captive reinsurance companies for the dealership group.

2021 - Present

Maxwell Leadership

Certified Trainer, Speaker & Coach

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Bringing leadership, personal growth and team building initiatives to companies, teams and individuals to help create healthy, happy humans.  

2018 - Present

Changing Lives Foundation

Chairman of the Board / Founder

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Servant leader of a non-profit organization that provides financial assistance to those in catastrophic need as well as helping to develop leaders and individuals to improve their leadership skills to promote better values and beliefs throughout the world.  

2024 - Present

Reset Medical and Wellness Center

Founder & Board Advisor

A medical facility committed to making a positive impact on lives by offering outstanding medical care and specialized treatments for conditions such as PTSD/PTSI, treatment-resistant depression, severe anxiety, and more. 

Boards & Affiliations

  • Portfolio Holdings Co., Board of Directors
  • Changing Lives Foundation, Executive Director, Board of Directors
  • Lender Compliance Technologies, Board of Advisors
  • Inspiring Children Foundation, Board of Advisors
  • Cleveland Christian Home, Advisor
  • Providers & Administrators Board of Advisors (2016, 2017, 2019)
  • F&I Providers Relief Fund Board Member, Executive Chair
  • Sound of Freedom, Associate Producer
  • Surpassing Sight Documentary/Movie, Associate Producer
  • The Reset: The Science of Hope and Healing, Executive Producer
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